emails to my SOI.. just can't do it. and they're yours for free. Their new listing or recent sale? Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. We do coach our clients on these lead generation tactics. ActiveRain, Inc. takes no responsibility for the content in these profiles, For brand new agents a simple Excel spreadsheet will do the job.. All because of one fundamental business driver: Authenticity. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. It's so great to get off on the right foot - this letter would do it. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Now, your phone call list is much more manageable. Some of it is super-scripted and sleazy, and some of it is just plain outdated. At that point, you use your Realtor sphere of influence scripts. How to Nurture Your SOI (+ Free Templates! saying thanks to those who have helped you attain success is a great way to foster more !! No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. You arent a clone. Its easy to neglect these tasks if you dont have a contact plan in place. Your email address will not be published. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Start with your past clients because these are people you just sold a house to. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. When they got the postcard, they called me. They got 34 percent from repeat business. It is also important for you to diversify your outlets. How do you write a client letter to your sphere of influence and past clients? We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Take a breath. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. I like this example Jennifer. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Check out our tips for advertising on LinkedIn! They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . You can do this by adding value coming from contribution and giving them something they want. You may be wondering if you should be spending money on buying new leads. Either theyre using you or theyre referring someone to you. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Its expected in business. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. It has success written all over it. A form letter! Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Human connection is in high demand. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Looking forward to catching up with you soon!. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Own it! But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Sample Influence Letter. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Likely, you are already using Listing E-Alerts. They already know you. You Are Truly "Above The Crowd!". Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Guess what? If theres one SOI pro tip that bears repeating, its this: Never assume. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. When you send an email out, you can watch your results roll in. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Check out these 5 practical tips for growing your sphere with social media. He even asks for permission to follow up (Cool if I follow back up in a week?). You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Youll see every single time they just as appreciative as everybody else you reach out to. or other gift. Your newsletter list is also a great place to find referrals. Congrats. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Then, send a personal note to them. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Put yourself in your contacts shoes. (Its just around the corner from you actually in Spring Brook Hills.). Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. I love your program, Jennifer. Thats the last time Im going to use that real estate agent.. Why Is Growing Your SOI So Important for Real Estate Agents? Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. If you dont know what to write, use my Event Themed Keeping in Touch Letters. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. This is one of the easiest ways that you can dramatically expand your sphere of influence. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. I bet you do want to share some ideas? Its very simple. This is a great way for you to demonstrate that you are knowledgeable about the local area. Now that is a good introductory letter, Marte. It could even be that they are having some work done on their house and need some recommendations. Or ask for feedback?? Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. These include: What this means is that the current real estate market is volatile at best. This field is for validation purposes and should be left unchanged. and Pensacola Beach real estate The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Never Stop Networking 2. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Were going to give you everything you need to work your SOI like a pro. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Sound good? As the leads and referrals start coming in, its important to keep track of each and every one. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. SOI. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. If you throw a great party, you definitely want to put this to work for you. Brian Icenhower of The Real Estate Trainer has a great tip. For many, leads are drying up a bit, so you may be feeling a little stuck. What Is a Sphere of Influence? Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. So, youve sent out an email newsletter. Save my name, email, and website in this browser for the next time I comment. Wish I could use it but after 25 years it would look odd! Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Theyre a light-hearted, non-pushy way to stay in front of people. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! This may also help you earn more business. I am the worst at self-promoting. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Thanks. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Didja' See Me on the News (or in the paper)? Writen By. As a result, its upset a lot of our existing lead sources as well. Whats the first advice given to new real estate agents? We can use the search update tool for four general areas. Check out our full post on prospecting on Facebook! Be clear that you have no agenda. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Now the client is expecting Jasons call and will be much more likely to have a referral ready. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. I just can't do YAY ME! In general, keeping in touch is a great way to show appreciation. That detracts value. Almost every CRM has a Listing E-Alert tool now. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. (Were talking multiple millions in volume.). With this simple strategy, and no more than 279 contacts, the listings started flowing in. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Be sure your real estate letters dont sound like a form letter that just goes out. Or, you may want to rent out a special menu for the evening. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. I especially liked your photos of the latest outing you had at Russian River. Script #1 - Recent Clients & Professional Connections, I hope all is well! Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Every year, the National Association of produces a survey of home buyers and home sellers. What do you love about it? Yes, these lead generation systems work! It's been way too long since we've seen each other. 3. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. You didnt think we were going to let you off the hook, did you? Follow up with them after the event. So thank you, thank you, THANK YOU!!! Just never, ever assume. Great post. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. : ). He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Phone: 205-263-9600 We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. People in your sphere include your friends, family, former clients, and their second-order contacts. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? There are so many ways for real estate agents to generate business. And remember, you are NOT selling. or other gift.. That way, they know that you appreciate the referral. Love your ideas and thanks for the inspiration. You at least need to take the time and make real estate letters personal. This helps you get rid of any old contact information that is either incorrect or no longer in use. Are you sure you want to report this blog entry as spam? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Yours was the best ! Excellent letter, of course, Marte! You can easily change up that second line to refer back to any relevant life, community, or even social media event. are great for staying top-of-mind. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Its okay if you have gotten away from being in touch with your SOI. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Therefore, you should try to attend networking events, even if they are virtual. And then you reached out via Facebook. Here are a few authentic scripts for. Great blog and example. You want to find ways to touch your SOI members without annoying them. Oops! I can see on social media that you are doing quite a bit of traveling and having a great time. It could literally lose you millions. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Sample Real Estate Introduction Letter To Friends! The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Good news! Now you take your scrubbed list upload them to an email marketing program. Just pick up the phone. Do you know anyone who might be thinking of purchasing a home in the future? (Psst, already a Follow Up Boss user? Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Then, see if they will need assistance finding a spot that has more room. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. This is the foundation of reviving your database and re-engaging your people. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. This raving fan then tells their close connections about you which in turn builds your sphere of influence. If you dont have a drip campaign set up yet, dont worry. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. ), And lets face it. Before I started using email marketing, my business was struggling. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Pro Tip: NEVER write anybody off. WOW. And heres where you apply this knowledge to making your phone calls. If you use your agent website for your Listing E-Alerts, you can use. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Are you sure you want to report this blog entry as spam? When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. And who doesnt love a bottle of wine or box of chocolates? If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. ask your counterpart how her family is doing,